Rebel Matcha
-Visual Identity
Visual identity for a modern matcha brand. A bold wordmark, tight typographic system, and a clean label layout built around high contrast and a single matcha-forward accent.
Role
Brand designer.
Scope
Visual identity, art direction, and packaging.
System decisions
- Bold wordmark designed for instant recognition across packaging and digital.
- High contrast foundation (black and white) with matcha green as the primary signal color.
- Simple hierarchy and spacing rules to keep labels readable at small sizes.
- Art direction focused on minimal composition, clear product information, and a single strong visual idea.
Deliverables
- Wordmark and lockups
- Color palette and usage notes
- Type system (sizes, hierarchy, spacing)
- Packaging label design and layout rul
- Proof mockups across key touchpoints
Credits
Independent project
Recognitions
Best Designs on DesignRush