Floreal

AI-guided dating app built around connections that deepen over time. Brand identity and a ground-up redesign of the entire app, delivered freelance through The Tom Agency.

Scope
Brand identity and product design: logo, visual language, and a complete redesign of the app from the ground up.

Role
Brand and UI designer. Freelance, one of my first projects with The Tom Agency.

Design decisions

Rounded humanist wordmark that carries the mark's warmth into type.
Warm pastel gradient palette (peach, rose, lavender) as the shared language between marketing and product.
Silhouette-and-bloom art direction for campaign surfaces.
Match moments visualized as two overlapping gradients blending into one, with compatibility front and center.

Deliverables

Logo, wordmark, and app icon
Color, typography, and gradient system
Full app redesign: onboarding, matching, and core flows
Campaign key visuals and OOH applications

Credits
The Tom Agency.