FitNote

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Identity and product UI

Identity and iOS UI for a training log and macros dashboard. Dark, minimal interface with a restrained system built around hierarchy, blur, and focus.

System decisions

  • Dark-first UI with blurred imagery to keep focus on data and actions.
  • Clear hierarchy using type scale, spacing, and subtle contrast.
  • Minimal icon set and components, designed for repeatable screens.
  • Simple mark built from modular shapes for app icon and social use.

Deliverables

  • Primary logo and app icon
  • Color and type direction
  • Core UI components (buttons, cards, navigation)
  • Key screens (auth, home dashboard, workouts, history)
  • Presentation mockups and exports
  • Editable Figma files