Castle
-Logo and Identity System
Automated bitcoin treasury for businesses. Converts revenue into BTC through connected payment and bookkeeping platforms.
Scope
Logo and identity system.
Role
Brand design. In collaboration with Baked Design Studio.
System decisions
- Heavy, high-contrast wordmark built for instant recognition.
- One dominant texture system (halftone field) used as the primary visual signature.
- Simple composition rules, large type, strong whitespace, minimal palette.
Deliverables
- Primary logo and lockup
- Icon and avatar versions
- Key visual system (halftone textures and placement rules)
- Typography direction and hierarchy
- Landing page design direction
- Templates: social and basic brand applications
- Applications: web, social, and light print assets
Link
savewithcastle.com
Credits
Baked Design Studio